“If you fail to plan, you are planning to fail!” – the importance of having a content marketing strategy

The famous quote by Benjamin Franklin still does not seem to resonate with most small businesses undertaking content marketing efforts. Content marketing e.g. by writing a relevant company blog or reaching out to your audience through a Facebook page can be a powerful tool if planned well, but it can be a very expensive waste of resources if the company lacks a proper content marketing strategy. What is a content marketing strategy then and how to implement it?

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